Welcome to Changing the Game, a Modern Rebel blog series where we talk with professionals in the wedding industry who are using their platform to diversify the industry’s image, give back to their community, and challenge the idea of what a wedding “should” be.
What brought you into the wedding industry?
We kind of stumbled into it accidentally. The first wedding we did cookies for was actually one of ours! I (Alex) got married this past August and wanted to create custom cookies as seating cards for the guests. It was tons of work but a huge success, so we decided to make it an offering.
What challenges do you face in the industry?
I think our current challenges are juggling our full time jobs with our love of CFAC. It's really hard to find the time to expand in all the directions we want to, but we're working on striking a better balance.
What is a project or accomplishment that you consider to be the most significant in your career?
It's hard to define our career as just cookie making. Liz is a Corporate Lawyer and Alex is an Art Director, and CFAC is our side biz. I think in our joint cookie venture, our biggest accomplishment has been expanding to hosting workshops (which are amazing if we don't say so ourselves.) Being able to teach other people to do the thing we love while raising even more money has been incredibly rewarding.
Are you using your platform to give back or impact a larger community?
YES! We started Cookies For A Cause with the sole purpose of giving back. We never intended for it to become a full fledged business, but here we are. We donate 15% of our profits to the ACLU, NRDC, Planned Parenthood and IRAP.
What do you feel you bring to the industry that wasn't there when you started?
Our cause-based business model is relatively new to the industry (but so are we, so maybe that's not true!) It's nice to take on an industry that is typically known to be expensive and use the money and demand to do good for others.
Who inspires you in the industry?
We've had an opportunity to collaborate with so many amazing vendors. Everyone hustling to make other people happy is pretty inspiring. And so is love. (I know, that's cheesy)
What marriage tradition are you sick of?
We've both recently been married and were lucky to have weddings that felt very "us." Weddings come in SO many shapes and sizes, and should be tailored to the couple at the center of it all. People are being so creative these days I think rather than sick of traditions, we're just excited about all the revamped or new traditions coming into play.
Who is your role model, mentor, or hero?
All the ladies hustling every day and turning their ideas into empires big and small.
If you could have dinner with a famous female-identified badass, who would it be and why?
Michelle Obama is at the top of the list. She is so smart and positive, and an amazing role model, but also someone who you just want to be friends with. She was a revolutionary first lady and really knows how to leverage her resources for maximum impact. She may not be a business owner in the traditional sense but she has accomplished so much, I'd love to pick her brain about how to get sh*t done!
Cookies For A Cause is a bakery in Brooklyn, NY. If you’d like to get in touch with them, email firstname.lastname@example.org.